The Ethics of Marketing Prescription Drugs Essay
The Ethics of Marketing Prescription Drugs - Essay Example
This "The Ethics of Marketing Prescription Drugs" essay outlines the effect that drug's advertisement has. Seeing these kinds of commercials not only convince the watcher that they are sick, but that they must get themselves medicated before they waste any more time in their suddenly felt misery. "The best contributions to such debates [regarding the extent of influence the media has over the public] suggest the complex, negotiated and often indirect nature of media influence, but of one thing there can be no doubt; the media do have an influence" Hesmondhalgh 3). By playing on the already weakened state of the viewer who is experiencing any of these symptoms, advertisements such as this are unethically misleading about the cause of their suffering as well as the instantaneous results they will experience once medicated.