FDP Consumer Behavior and International marketing – Marketing Research Paper Free Online Research Papers FDP Consumer Behavior and International marketing Marketing Research Paper (400 Level Course) Louis Vuitton is an excellent example of having brand loyalty in a global market. Louis Vuitton is a staple product for those that can afford it. It became a staple product because of its customer service and product guarantee. A Louis Vuitton bag is supposed to last longer than the owner’s life time. When a Louis Vuitton bag becomes damaged it is replaced or fixed for free without questions or hassles. I have been intrigued by the buying of fake Louis Vuitton items and other designer items on this voyage. I have been following the consumer loyalty to fake Louis Vuitton items and other designer products throughout our voyage. In Japan there were no fake purses, shoes, wallets, or sunglasses to be found. There were large extensive markets and malls but there were no booths with racks of fake purses, shoes, watches, wallets, or sunglasses.
