Services Sector Marketing - Case Study ExampleHaving a restaurant and running it is no big deal - people all across the world do that, but not many have succeeded the way that TGI Friday's has done. The business has done a remarkable job in developing its cutting edge over its competitors, doing what others haven't done, bringing up innovation and creativity, that attracts thousands of customers to its outlets all around the world, and has maintained itself and its status as the premier entertaining hang out place, with themed coverage, and instances that create a memorizing impact on the customer, pulling them to come over again and again.Customer attraction and retention is an important phenomenon when devising a marketing plan, and this is where TGI Friday's has been fairly successful in doing a remarkable job. The difference that it has created is what gives it a cutting edge. As mentioned in the company policy, amongst the critical components for the business is the ambience that it wants to create within its environment.
