Strategic Planning at the Chronicle Gazette - Term Paper ExampleIntroduction The goal of this paper is therefore to provide succinct visions to the management of chronicle newspapers about the current states in newspaper industry and project the trends in the next decade. The report analyses the current states of newspaper publishing industry, problems facing newspaper publishing, causal factors and how they impact on the newspaper industry. In addition, the paper also defines external assessment and internal assessment to determine the reasons as to why there is rapid decline in the circulation and revenues and the counteractive measures and technologies to be embraced to toughen their market position. Furthermore the appropriate strategies to be adjusted by chronicle newspaper so to be able to handle the challenges and procedures involved to deal with the challenges. In the past years, The Chronicle Gazette has been the leading newspaper especially in the urban setting with over 200,000 customers.
