Trendsetters shops - Assignment Example The small and medium enterprises are the enterprises which play a very important role in the global economy and constitute 90% of the global economy. Because of the saturity in the developed countries the Small and medium sized enterprises are making more advancements in the developing nations which are mainly the BRIC countries (Brazil, Russia, India and China). The WTO has recognized the importance of these small scale industries and thus has promoted these industries. The small and medium enterprises are the enterprises which begin with their own innovations and inventions and survive competition in order to succeed globally. This report is a personal report and in this topic I will focus mainly on the development of our own small medium enterprise called the “Trendsetters†in which I and my brother are partners and it is a family business. I have been into this business as soon as I completed my higher secondary exams. I began my role in the firm as accountant.